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Who is the target market for your restaurant? Posted on by friendthatcooks This may be the most important question you can answer when designing a restaurant concept. It is definitely the most important question to answer when creating a marketing plan.
One of the biggest mistakes restaurants make is trying to appeal to everyone. If you think that your target market includes everyone, you are setting yourself up to fail.
If you want to be successful in any business, especially the restaurant business, then you need to define who it is that is most likely to buy your products, and focus your concept to appeal to that defined market.
A target market IS the portion of the population most likely to buy what you are selling. Do you see the difference? When creating a plan to market your restaurant, focus on these points.
Realistically define what type of person is most likely to enjoy what you want to offer.
Assess whether that particular demographic works or lives in large enough numbers within 3 miles of your location to support your concept. Make sure your marketing is communicated in a manner that demographic can understand, and broadcast via a medium that demographic uses.
Here is how you use those points to build your marketing plan. You need to examine gender, age, race, religion, income, background, prejudices and sexual orientation among other things if you want to get a clear picture of who you should be marketing to. This is a feasibility exercise.
With this point, you are determining whether or not it is even possible for your idea of a restaurant to make it in the location you are considering. A good rule of thumb is to only consider the initial 1-mile and 3-miles radius around your restaurant when evaluating the presence of your target market.
Whatever the sex, age and income of the persons most likely to eat your food, those persons need to be living or working in great numbers within a 1 to 3 mile radius of your restaurant. The closer the better. On to the next point.
In marketing, you must use the language your target market understands. While any demographic appreciates a good deal, each demographic has a different set of values. The language each of these groups understands will also be different. Communication with your potential customers is just as important as communication with your employees.
Marketing can be an expensive undertaking, but if you define exactly who it is you should be marketing to, you can greatly reduce the cost involved in reaching the customers most likely to eat at your restaurant.
With the right approach, you can not only compete with chain restaurants with big marketing budgets, you can beat them.Discover the latest market trends and uncover sources of future market growth for the Retailing industry in Philippines with research from Euromonitor's team of in-country analysts.
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The manager of a restaurant with a target market of young families with small children is making a decision about where to spend his print media marketing budget.
A local restaurant has decided to work. Target Market Definition: A specific group of consumers at which a company aims its products and services Your target customers are those who are most likely to buy from you.